Today when we are saturated with countless spots and rotating shapes, it is difficult to find our way around the world in the space of possible selection.
Yossi Zur Studio has the knowledge and experience to produce a line or clear stain which is clear and sign for the product or idea that we want to mailman to the public and to ensure control to other alternatives within space.
Branding as a concept, is a whole world of process, inside which the product/concept is received by the audience - the potential users as a generic entry and a comparative advantage.
Brand building process by Yossi Zur studio:
1. Characterizing the need in the market.
2. Potential customers.
3. About the product.
4. A way (mediums) of uses.
5. The comparative advantage of the product.
6. Creating marketing strategy such as distribution channels, mailer routes, set retail price ets.
7. product design (if required), In improving the defined strategic line.
8. Creating division of graphic areas for the product/packaging and maintain a unified language, we have to get the consumer to identify the product. At the same time to take advantage of the learning process of the purchased product and thus speed up searching the individual components that exist in another product from the products under the same umbrella brand.
9. The same logo design for the products under the umbrella brand.
10. Tangible space detected similarities in all the products under the umbrella brand to ensure identification of (not in all cases define a specific uniform space).
Yossi Zur Studio experience gained in building brands will teach one hopping and reveal obstacles that lie in the way of the brand development, avoiding common mistakes, saving resources required to fix a glitch in communication to customers. We have experienced that customers in past spend resources and money to return to 0 a major effort to amend - rather build a new brand way without errors.
In the process of brand building required objectives that are embedded to ensure feasibility. Moreover – Yossi Zur Studio produces a goals bar which is considerably easier to follow and examine when we are working according to expectations.
The quick detection of malfunctions which allows to react quickly in order to generate future damage. Control. You want to create a marketing brand time dynamic process of public space. At the beginning of the brand development process the dynamic flow of the future we are currently simplifying world shape and form. Consumer habits of customers experience daily changes around him, and we're in the process of fixation after a short period from the date of the launch of its brand new set.
It is important to note that we are referring to those described in General about brand building. It is clear that any product or concept has a different look, a different etc and should match the corresponding and accurate suit needs.